Delivering just the right blend of marketing-oriented design, combined with what sells your product or service.
Don is a senior-level Atlanta graphic designer & writer specializing in advertising design, copywriting, strategic/marketing consultation, project management, graphic design, art direction, printing specialist and web design / development including content development and strategic planning.
Since 1991 I have worked independently serving client-companies, ad agencies and design firms to create, design, write and implement strategic and integrated communications campaigns.
These campaigns have included strategic marketing plans, copywriting, web design & development, SEO (Search Engine Optimization) & SEM (Seach Engine Marketing) Campaigns, logo design & development, magazine / newspaper advertising, print design & production, package design & production, Social Media consulting; and custom CMS (Content Management Systems).
Working over 10 years at Ogilvy & Mather Atlanta, Don was Vice President, Director of Graphics Services and managed two subsidiaries. In 1985 he introduced the first Macintosh production system used in any ad agency in the country. In addition to working as an Atlanta graphic designer, Don has over 35 years experience managing & producing extensive marketing campaigns.
SOFT SKILLS
Empathic I am an obsessive people-watcher. I am a good listener, and have found this trait crucial when working with clients & co-workers, and interpreting research data & marketing strategies.
Intuitive I have great instincts. And through the years I’ve learned to trust my gut, and follow my intuition about what will sell based on historical perspectives.
Inquisitive I find inspiration everywhere I look. And that’s the secret to great creative and big ideas.
HARD SKILLS
Strategic & Conceptual Advertising and Design, Copywriting for Integrated Marketing Campaign Solutions. And all as a proficient user of the usual array of software & tools.
PRINT From design through final production: Logo Design, Collateral / Magazine / Newspaper Design, Typography, Pre-press & Print Production, Printing Coordination.
WEB From wireframes & storyboarding / design through final production & development: Internet Marketing and Strategies, CSS & Content Management Systems design & deployment, Search Engine Optimization & Search Engine Management Campaigns, Web Site Design / Development / Implementation and Management, Content Writing & Re-purposing, Information Architecture & GUI Design & Consultation.
Don will deliver just the right blend of what you want combined with what sells your product or service. Contact Don today to find out more.